Experience

SOCIAL MEDIA MANAGER

Ventures Endurance | April 2021 - Present

Ventures Endurance, part of USA TODAY NETWORK Ventures, produces obstacle course races, marathons, 5Ks, cycling events and more throughout the United States. Popular events include the Rugged Maniac Obstacle Race Series, the DC Wonder Woman Run, the Hot Chocolate 15K/5K Series and the Fargo Marathon. As the Social Media Manager, my responsibilities include:

• Managing the Ventures Endurance social media team.
• Overseeing content creation for 50+ social media accounts.
• Creating Facebook advertising budgets and managing campaigns from start to finish.
• Tracking social media performance across paid and organic efforts.
• Working cross-functionally with other Ventures Endurance teams including design, sponsorship and email marketing to ensure all marketing efforts are aligned.
• Monitoring industry trends and news to help identify opportunities.
• Writing and editing blog content and press releases.

MARKETING ASSOCIATE

Ventures Endurance | Feb. 2020 - April 2021

As a Marketing Associate at Rugged Races, I help promote obstacle course races,
marathons, 5Ks and more. My responsibilities include:

  • Managing Facebook, Instagram and Twitter accounts for 10+ events.

  • Developing and executing social media content calendars.

  • Assisting customer service with engagement on social media channels.

  • Tracking social media performance.

PUBLIC RELATIONS ASSOCIATE

Swanson Russell | Jan. 2018 - July 2019

At Swanson Russell, I worked closely with both the public relations and social media teams. The majority of my time was spent on social media community management and strategy efforts, along with PR writing for agribusiness clients. My responsibilities included:

  • Working individually and with agency/client teams to create content calendars that aligned with overall communication efforts.

  • Managing Facebook and Twitter ad campaigns and budgets.

  • Monitoring online conversation for industry trends and client mentions.

  • Tracking social media performance through built-in platform analytics and external tools to determine if established KPIs were being met.

  • Planning and executing social media page launches.

  • Writing and editing news releases, articles, blog posts and advertorials.

  • Assisting with media relations efforts for agribusiness clients.

ASSOCIATE DIGITAL STRATEGIST

Bailey Lauerman | Feb. 2016 - Aug. 2017

I was hired full-time at Bailey Lauerman to work on social media initiatives for clients such as Cuties Citrus, Mighties Kiwi, Phillips 66 Lubricants and Kendall Motor Oil. I also contributed to traditional public relations efforts. My responsibilities included:

  • Creating monthly content calendars for client Facebook, Instagram, Twitter and Snapchat accounts.

  • Writing post copy and working with designers to create social images and stop-motion videos.

  • Generating monthly social media reports and sharing them with clients.

  • Researching, pitching and working with independent influencers and influencer networks on campaign-specific initiatives distributed on blogs and social platforms.

SOCIAL MEDIA COORDINATOR

Bailey Lauerman | Aug. 2015 - Jan. 2016

  • Managed Facebook, Twitter and Instagram pages for Cuties Citrus and
    Mighties Kiwi.

  • Used social reporting tools to track success of social campaigns.

  • Wrote and edited press releases for various clients.

PUBLIC RELATIONS INTERN

EG Integrated | Jan. 2015 - July 2015

  • Researched media coverage and outlets on CisionPoint.

  • Wrote and edited articles and blog posts for client publications.

  • Wrote and edited press releases.

  • Maintained media lists.

COMMUNICATIONS INTERN

University of Nebraska at Omaha Alumni Association | June 2014 - Dec. 2014

  • Managed UNO Alumni Association Facebook, Twitter and LinkedIn pages.

  • Wrote alumni updates for UNO Magazine.

Education

B.S. IN COMMUNICATIONS

Focus in PR and Advertising
University of Nebraska at Omaha | 2011 - 2015

Facebook Certified Digital Marketing Associate

Certifications

Expertise

 

  • Social Media

    • Facebook Ads Manager

    • Community Management

    • Content Calendar Creation

    • Analytics and Reporting

    • Paid and Organic Social

    • Influencer Marketing

    • Copywriting

    • Strategy

  • Public Relations

    • Ap Style

    • Writing

    • Editing

    • Strategy

    • Media Relations

  • Tools

    • Hootsuite

    • Pulsar

    • Beckon

    • Julius

    • Sprinklr

    • Sprout Social

    • Adobe Marketing Cloud

    • CisionPoint

    • Photoshop

    • Lightroom

    • InDesign