About

During my time at Bailey Lauerman, I focused on social efforts for clients such as Cuties Citrus. #Sweeter16 was an activation we ran primarily on Facebook to increase engagement. It coincided with March Madness and gave fans an opportunity to engage with the brand. For this project, I worked with the social team to come up with the idea and how it could be executed. I also worked with the social team to choose which snacks would be featured. I did not create the actual visuals, but I wrote the post copy, monitored engagement, responded to fans, ran promoted posts and created a final report.